In the home and personal care industry, new product development and introduction (NPDI) is a core business activity. Innovative products such as multiple-blade razors and teeth-whitening toothpastes have demonstrated that successful NPDI is the key to growth.

SAP for Consumer Products provides full support for your NPDI process. Our solutions enable you to identify an opportunity, define requirements, develop and test a product concept, fully define and develop the product, source suppliers, plan the manufacturing and supply chain, and prepare the programs to bring the product to market successfully.

With SAP solutions, you get the transparency and decision support necessary for effective project portfolio management, project planning, resource and time management, and project execution. You also get the tools you need for idea and concept management, product development, recipe management, specification management, prototyping and ramp-up, market launch, document management, and quality engineering.

NPDI is enabled with SAP applications such as SAP Product Lifecycle Management (SAP PLM) and SAP ERP. To find out how these applications can help you improve your NPDI, please complete the "Contact SAP" form and request information about product life-cycle management or enterprise resource planning.