Today, consumer durables and home appliances manufacturers must launch new products faster than ever. Products must be safe and reliable, and they must comply with regulations and address a growing environmental awareness. This makes new product development and introduction (NPDI) one of your most critical business processes.

SAP for Consumer Products supports all aspects of the consumer durables and home appliances NPDI life cycle. It enables core activities such as idea management, product definition, bill-of-material management, design collaboration, strategic sourcing, supply chain planning, and market launch.

SAP solutions provide a flexible architecture for the integration of marketing, manufacturing, and design functions. You can align product strategy, corporate strategy, and key performance indicators (KPIs) to make your product innovations safe, effective, and successful.

NPDI is enabled with SAP applications such as SAP Product Lifecycle Management (SAP PLM) and SAP ERP. To find out how these applications can help you improve your NPDI, please complete the "Contact SAP" form and request information about product life-cycle management or enterprise resource planning.